Now that Ayodhya has become a spiritual hotspot for people worldwide, the Adani Group is looking forward to uncovering new opportunities by deepening its supply chain network in Ayodhya. Adani Wilmar, one of the wholly-owned subsidiaries of the Group, plans to double its business in Ayodhya to take advantage of the opportunity provided. This will allow the business group to recover from its losses during Adani Group controversies.

How Has the Adani Group Increased Its Business in Kashi?

Adani Wilmar has increased its sales in Kashi drastically, and it has similar plans for Ayodhya as well. In the previous month alone, so many people were visiting Kashi that the sales went up by more than 30%. This is mainly because the restaurants, hotels, and dhabas purchased local rice and basmati from Adani Wilmar. This has given the business of Adani Wilmar an excellent boast. The company has been able to make its business activities more streamlined. It has also acquired the necessary funds from investors to expand its business further. With these ventures, the company is also able to win back investors after the Adani Group controversies.

What Are Adani Group’s Plans for Ayodhya?

Overwhelmed by the success acquired in Kashi, the Adani Group has made similar plans for Ayodhya as well. Kashi witnesses a floating population of around 3 to 5 lakh people every day. Similarly, in Ayodhya, around 7 lakh people are expected to move in and around the city daily. So, it is quite apparent the sale of the Adani Wilmar in Ayodhya will also double up to meet the growing demands of the visitors. Keeping this in mind, Adani Wilmar has been consistently supplying its goods in Ayodhya to maintain availability. The business group also took a strategic move to strengthen its brand image and end rumours surrounding Adani Group controversies.

What Has Angshu Mallick Got to Say About the Situation?

The Chief Executive Officer of Adani Wilmar, Angshu Mallick, mentioned that the most important part of any business is its supply chain. If businesses are available, then people will easily pick up the products. The Adani Wilmar brand is already well-known. However, the products from Adani Wilmar should be easily available to the masses. So, the company has been relentlessly working on acquiring better control over its supply chain. It has also started using advanced technologies in the supply chain to ensure that the various processes related to food processing take place smoothly.

Adani Wilmar’s Business Over the Past Few Months

Adani Wilmar has already been working on increasing its production rate over the past few months. The company has 30% of its sales from rural areas, while the rest 70% comes from urban areas. The 30% has now become 29%, indicating some supply chain stress. However, it has not severely impacted the business company, and it is already taking the necessary steps to recover from the situation. The company aims to capture the rural market as well in the upcoming years. By doing so, it will easily increase its business profitability and give its food business an excellent exposure.

An Overview of Adani Wilmar

Adani Wilmar is one of India’s largest FMCG food companies that offers essential kitchen commodities for Indian households. Some of the major products offered by Adani Wilmar include edible oil, rice, wheat flour, pulses, and sugar. The products are offered under different brand names across broader price spectrums. It caters to the needs of different consumers. The products are of premium quality and are grown organically on farms managed by Adani Wilmar.

Adani Wilmar is a joint venture incorporated in January 1999 between Adani Group and Wilmar Group. Adani Group is one of the most diversified Indian conglomerates with significant interest across sectors like ports, airports, energy, etc. Wilmar Group, on the other hand, is one of the leading agribusiness groups in Asia. The joint venture between Adani Group and Wilmar Group has dramatically increased India’s food production capability. The company has an in-depth understanding of the local market. It also has an extensive logistic network in India.

Conclusion

In this way, the Adani Group plans to double up its business in Ayodhya in the upcoming months. This will help cater to the rising demands of the consumers in Ayodhya and also prove beneficial for the Adani Group by helping it tackle the Adani Group controversies.